ProcessProcess

IntuiSign: A process for designing innovative User Experiences

IntuiSign is the process of designing great User Experience used by IntuiLab in all its projects. Originating from research works in human factors and UI design, and enriched by our long experience of designing complex interactive systems in a wide variety of industries, IntuiSign is a design process that is:

  • Effective, leading quickly to solutions that meet the needs of users.
  • An Innovation vector, allowing exploring and integrating innovative solutions and differentiation.
  • Versatile and adaptive to the context and specifics of your projects.

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IntuiSign: iterative and participatory

IntuiSign is a participatory process: it fosters a close cooperation between the actors involved in the project on both the client (marketing, future users and business experts) and IntuiLab sides (human factors, graphic designers, UI designers, and UI developers). The viewpoints and experiences of each participant meet and complement each other, especially during design (brainstorming, collaborative sketching) and evaluation sessions. This human-centered approach stimulates creativity and produces innovative solutions, fulfilling the needs of the future users, thus generating more revenues for our custumers while achieving technical excellence through the IntuiFace Platform.

IntuiSign is iterative, and lets you create, illustrate (paper model or early prototype), evaluate and refine the design solutions. During each iteration, priorities and solutions are selected and validated for the next ones. Iterations reduce costs by finding potential problems early and mitigate the risk of rejection at each stage involving different participants. IntuiSign provides these benefits by establishing a close-loop process between the designer, the customer and the end-users by always “staying in sync”, thus avoiding the classical “tunnel” effect found in many other design and development processes.

IntuiSign: a sequence of three structured phases

The IntuiSign process consists of three phases. The nature and number of iterations within each phase are defined depending on the context and specific challenges of the project.
The three phases of IntuiSign are:

  1. Datalysis: information collection and analysis (activity of users, existing systems, technology available, etc.) to provide the right input material for the design (requirements, key design points, graphic trends, user profiles, usage scenarios, etc.).
  2. Mock-up: exploration, illustration and evaluation of UI and interaction solutions with paper models, sketches and storyboards; definition of the UI composition, graphic design elements and interaction devices.
  3. Realization: implementation of the mock-ups and storyboards with the IntuiFace Platform interactive prototype helps to refine and illustrate solutions, and assess the future system. This phase includes several iterations, enabling a gradual transition toward the final implementation.

Each phase is itself structured into four steps for:

  1. Gathering existing information and Creating new material;
  2. Analysing the information to extract the relevant ones;
  3. Building solutions;
  4. Assessing the solutions regarding the project objectives.