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80/20 Rule for Presentation Creation

First hour productivity vs. long term productivity. I’ve come across this issue quite a bit so I wanted to return to it here.

As an independent software vendor, we have to concern ourselves with what we call “first hour productivity”. Yes, that’s right. Not “day one”, we’re saying “hour one”. Why? Because first impressions are forged in the first hour for software like IntuiFace that is still on a growth trajectory and TechCrunch-like media hype. Just one frustrating hour with an application you know little about and poof, goodbye software. So we have to make sure that the process from download to installation to building something cool should be very easily accomplished in the first hour.

HOWEVER, in the long run, first hour productivity is irrelevant. What matters most is long term productivity - that is, the speed with which power users can achieve great ends. Unfortunately, some tools with lousy first hour productivity may actually be brilliant once you get over the hump but trialers never stick around long enough to find out. But admit it. Once committed to software, the amount of time spent as an expert is MUCH longer than that of a novice. Once an expert - or even just good - it’s hard to go back.

When evaluating presentation software like IntuiFace - software for creating everything from digital signs to information kiosks to retail installations - I think there is a safe rule of thumb: as a power user, you shouldn’t expect to spend more than 20% of your project time actually using the presentation creation software. The majority of your time should be concerned with use case development, layout and storyboard design and content creation. The presentation creation tool itself should be a breeze, taking the piece parts and putting them together like a puzzle whose solution you already know. Make this consideration part of your evaluation process.

if you’re spending more than 20% of your time using presentation creation software, you either require more training or need to find new software.

The above is reason number 28 for why I love IntuiFace. You cannot believe how much is possible with that 20% of time.

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What's IntuiFace?

The world's premier platform for creating, deploying and measuring interactive digital experiences without writing one line of code.