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Chapter 5

Operating an IntuiFace-based business

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Chapter 5
The Complete Guide To Doing Business With IntuIFace

Operating an IntuiFace-based business

Let’s get our hands dirty.

What IntuiFace-related services can you sell?

 It could be any of the following or – for you visionary companies – all of them collectively, an all-in-one managed service.

  1. Experience creation services. Become an IntuiFace designer (typically a user experience designer) coordinating with a graphic designer and, depending on the app, a software developer for creating the interface assets used to connect your IntuiFace-based front end with the client's back end, with peripheral devices, etc.
  2. Software back-end development and integration services for any "connected" experience (e.g. an endless aisle retail app connected to the retailer’s product database), usually the forte of a System/Software integrator.
  3. Set-up and installation services for touch-enabled devices and the connected infrastructure supporting these devices. Usually the forte of an A/V Integrator.
  4. Deployment management, support and update services for all components of the project.
  5. "Business KPI" services built around the information collected via Data Tracking.

Typically, an IntuiFace project will take 6 to 12 weeks to create.

What is a typical client quotation structure? 

This is totally up to you, of course, but we’ve seen quite a few and have some opinions as a result. Consider itemizing the following:

  • The creative work used to deliver and update the experience. This might include software back-end/integration.
  • Device price, usually for each kiosk or display.
  • Hardware and software license fees. You may choose to not itemize IntuiFace Player licenses if you're taking the best kept secret approach.
  • All the infrastructure install / set-up and experience deployment.
  • Ongoing management and monitoring of the infrastructure, fixes and (reasonable) changes to the app, support (incl. service level agreements).
  • Business KPI collection, analysis, reporting and optimization.

For creation services, how should you drive the relationship? 

From presales activity through final delivery, here are some things to consider.

  • Create living prototypes with IntuiFace and use them as an integral part of presales or ideation activities.
  • Set clear timelines with well-defined deliverables – both what you owe the client and what they must deliver to you.
  • If taking an Open Door approach, build a plan with the client that clarifies which work is your responsibility and which is theirs. Ideally, you have full ownership through at least a Version 1 before collaboration.
  • Iterate frequently with the client. Share IntuiFace-based drafts early and often. The good news: this is easy to do with IntuiFace. Storyboard, sitemap, wireframe, mockup, prototype: everything can be done with IntuiFace and all of it can be a step toward the final project.
  • Establish the need for and then execute a pilot program. Your work needs time in the field to really show where there’s room for improvement. The good news: IntuiFace’s data tracking features can help you to collect the facts.
  • After your first project is up and running, spend time with your client to show them new ways to enhance their experience such as interactivity beyond touch, additional cloud-based services to incorporate, KPIs to measure and information to collect with data tracking, more sophisticated workflows, etc.

What is the typical IntuiFace project team?

 It of course depends on the project, but here is what we have seen:

  • One IntuiFace Designer (one of our customer has named this role, the Creative Developer). Background training includes Flash or development, or simply a person with a good logical and practical although creative sense. Information design also is part of the job as a lot of IntuiFace experiences created nowadays include well structured data using Excel or APIs).
  • One graphic designer usually skilled in Photoshop or Illustrator
  • [Optionally] Other media content designers such as video or motion or 3D designers
  • [Optionally] A software developer for integrating your experience with local peripherals or with complex business workflows. It should be noted that since the release of IntuiFace API Explorer, complex, API-driven, IntuiFace experiences can be directly created by the IntuiFace Designer

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