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Chapter 2

Market Opportunities

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Chapter 2
The Complete Guide To Doing Business With IntuIFace

Market Opportunities

If you like numbers, here’s some numbers:
  • The new “touch-educated” demographic: 2.5B touch-enabled smartphones users worldwide. THE LESSON: The public is so used to touch that they expect every public screen to be interactive.
  • The global digital signage display market generated $6 billion in revenue in 2016 and is forecast to hit $13.7 billion by 2021, an 18.2% CAGR. (source) THE LESSON: Companies are buying the hardware. How are they building the content that is run on those devices?
  • Alibaba lists 600+ suppliers from Shenzhen who are flooding the market with 22K+ SKUs of Android-based kiosks at sub-$1000 price.THE LESSON: Commoditization is underway and with it a drop in price Hardware is no longer limited to well funded large enterprises. Who are they going to hire to build content?
  • The global digital signage services market generated $1.6 billion in revenue in 2016 and is forecast to hit $2.1 billion by 2021, a 6% CAGR. (source) THE LESSON: Companies are paying for help. How can you get a piece of this?
And be honest, you knew the following:
  • Interactive digital content is vertical independent. Everyone wants it, regardless of the business they’re in.
  • Interactive digital content is global. Everyone wants it, regardless of market health.
  • Interactive digital content is inevitable. The need for passive (non-interactive) signage will never go away entirely but, as with all commoditized industries, it’s time to evolve. Content creators want modern platforms leveraging the latest in technology.
The opportunity is EVERYWHERE

Corporate sales, marketing, and training. Retail. Education. Museums and libraries. Real estate. Manufacturing. Television. What industry can you think of? Yes! They could use it as well.

Hardware has become a commodity. The prices are in free fall. Everyone can afford it. What businesses don’t know is they can afford interactivity too. It’s not just a luxury for large enterprise. Why? Because with IntuiFace you can create an affordable service that delivers cutting edge content.

Finally, to make an obvious point, if you’re already delivering passive signage using any of hundreds of third party options, you’ve got a built-in audience for interactivity. And since IntuiFace can be used to create both passive and interactive content – well, I think you see where this is going…

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