Building an IntuiFace-based Business
Are you an agency or audio-visual/system integrator thinking about building an IntuiFace-based business? Here's our advice.
If you've looked around, you may have noticed something we're quite proud of. IntuiFace is the industry's only true professional-grade, enterprise-class option if your goal is to create, deploy and manage interactive experiences without writing code. Frankly, even if what you're building isn't interactive, IntuiFace still kicks butt. This makes it a product you can build a business around.
Perhaps your IntuiFace skills are a complement to other areas of expertise possessed by your company. Or maybe it has the potential to be the heart of your business. Either way, with IntuiFace, you can be a player in the interactive experience marketplace. Everything from touch-first digital signs to information kiosks, sales presentations and museum exhibits are within your grasp.
We've written the "Complete Guide to Doing Business with IntuiFace", laying out all the details you'd need to start your journey. The following is a short primer.
So how exactly should such a business be structured? There are two basic approaches:
- Secret Sauce: This is the traditional agency model. Take ownership of all intellectual property you create, keeping as a secret all tools and resources - like IntuiFace - used to create content. Here you compete on price and the quality of your portfolio.
- Open Door: This is a new model predicated on being open about how you work. Promote your use of IntuiFace, even put it in the hands of clients. You sell high end design and delivery capability using a framework your clients can access and modify. Here you can still compete on price and portfolio quality, but you can also compete on transparency and reduction of lock-in potential for the client.
We're starting to see agencies and integrators take the open door approach because of its competitive edge over competitors with a secret sauce approach. But either model is fine.
From the high level approach there are multiple other factors to consider when creating an IntuiFace-centrice business. Topics include:
- IntuiFace-related Services You Can Offer
- Typical Client Quotation Structure
- Using Prototypes As Part Of Presales Activities
- Licenses: Subscription or Perpetual?
- The Importance of Analytics
and much more.
Check out "Complete Guide to Doing Business with IntuiFace". We'd love your feedback. Let us know what you think!