Museums remain some of the best places to learn about the past, and to explore historical artifacts. But the availability of information on the Internet has led many modern learners to opt against visiting museums, especially since companies like Google offer virtual museum experiences for mobile devices.
To keep up with the trends, many museums have integrated technology through interactive displays that attracts modern day visitors. This is easier nowadays considering that most people are exposed to touchscreen devices. In fact, research even revealed that 60% believe that using mobile devices in museums enhance their overall visits to galleries or museums.
Interactive displays and mobile devices have something in common – both offer engaging information through high-tech touchscreen technology.
But, how is an interactive display beneficial to today’s galleries? Let’s find out.
Throughout the year, administrations are faced with the challenge of attracting regular visitors to increase revenues. Aside from other marketing strategies, interactive displays offer museums updated and engaging content that make visitors want to come back. Compared to the traditional flyers and posters, high-tech displays allow administrations to easily change content. In addition, software-based content is easier to be replicated for traveling exhibitions, and information can be made accessible on other tech platforms such as a website or a mobile application.
While many museums still use flyers and booklets, some of them have applied paperless schemes. “Invoices, contracts, records and even tickets could be digitized, saving the museums a significant amount of money over time,” according to PaperSave. Imagine the amount of paper conserved when displays are installed in museums. Displays can last for up to a decade, depending on the level of maintenance. Dallas Museum of Art is one of the galleries that have eschewed paper in their business. They have started digitizing their files and records to make the historical information readily available to more people worldwide.
The obvious benefit of high-tech displays at museums is the sheer attraction brought by interactive technologies regardless of the content and application. In a world dominated by mobile devices, virtual realities and the like, museums need to keep their marketing approach and technologies interesting and entertaining. Interactive displays, when properly advertised, can bring more visitors to galleries and museums. They can also be used to connect with youth culture by adding concepts such as games and social media aspects to the display, keeping the real goal of museums at the core of the service they provide – allowing new generations to appreciate the past.